1.Effective keywords:- Keywords is the best way to increase the rank in the search engine. Keyword is the important element of HTML page.The best keywords is used to optimize the page rank. Therefore the proper keywords research will definitely make the page ranking effective.
2.Title Tags:- Title tag is a html tag, it appears between head tag, here is the example <head><title></title></head> Remember that the matter of the content should match with the title .Otherwise the irrelevant content with title will be rejected by the Search Engine.
3.Rich Text:- The content of the website is also the important for ranking.Content of your site should co-relate to your respective business of product and services.So the content should be rich and relevant.