SEO – Internal Linking Tactics

If you own a website, or are in the business of optimizing websites, you’re obviously reading plenty on what do to optimize the site for search engines by focusing on one-way links, keyword rich content, taking care of your meta tags, description tags, and so on. But there’s one area not to forget–your internal link structure.

1.Have text links to all important pages in the navigation and footer
Search engines like google work like a train–they need a track to follow, and text links that point from one page to another within yoursite provide that track. Fancy images can’t be read by google or other search engines, at least not as well as they can read text links (I know, you’re thinking, “I just read google can read Flash”, etc., but it’s not that simple yet.) Make sure you have text links pointing to every page you want to optimize.

2.Use the rel=”nofollow” HTML tag
Google and other search engines use algorithms to measure the importance of the various pages on your website. Part of those algorithms is that your internal pages may not rank the same, which makes sense based on a number of factors. One of those factors is the worth or value the page has based on its having a link from the Homepage, which will probably be a high ranking (if not the highest ranking) page on the site. If your pages are all relatively equal in terms of optimization factors, but you don’t want them to be, use the rel=”nofollow” HTML tag to ‘push’ all of the importance from one
page away from itself and to other pages.

3.Be descriptive and alternate keywords in your quest
The goal is to get the search engines to rank your pages highly on search engine results pages, or SERPs. Make sure you use anchor text that uses the same keywords on all of the different text links on all of the various pages where you have links pointing back to a particular page. If your anchor text is ’search engine optimization,’ for example, make sure to vary the words. So, for instance, you may have anchor text that becomes: “great search engine optimization,” or “search engine tactics,” etc., so you’re getting ranked for different terms that refer to the same or similar subjects.

Format of inbound links

The format of the inbound link is essential if you are to create a good inbound link strategy. This relies on the anchor text including the appropriate keywords.

<a href=”http://www.mysite.com” title=”My Site’s Keywords”>My Site’s Keywords</a>

This is what the search engines see as a description of the site and this helps your rankings accordingly. A HTML based inbound link is much more effective than a banner/image link which is devalued by the search engines. These anchor text descriptions will have a much greater impact if they are alternated, have a few different keyword rich titles to use and swap between them.

Quality SEO Copywriting

SEO (Search Engine Optimization) copywriting services are meant to make your website the most commonly searched on upon a search engine query. So how are SEO copywriting services are used then? Well, you can optimize your web content using popular keywords. What basically is involved in SEO copywriting is that your site is to have spiders of the top search engines when they crawl the web. Now, what the search engine will do is that it will index your content with the keywords that are placed in the site. If you include the keyword correctly, then your site will automatically rank high in the content category.

As a rule, ten sites are displayed in the top ten rankings, therefore the need of SEO copywriting services is important. SEO copywriting is one of the chief components of Search Engine Optimization. The essence of SEO copywriting includes the creation of a new web page or editing the already existing web page text so as to include targeted keyword phrases that makes using the search engine friendly. Also, if your SEO copywriting is good then it automatically benefits the visitor.So what are the key ingredients that you should endeavour to possess in order to make your site rank high on a search query? The keyword should be given in your web site’s titles, in META tag description, on page headers, hyper links, specially in web content, navigation bar and the ALT description of all images.

Sometimes there is the need of copy editing for existing sites that require fresh content. These are included in SEO copywriting services. This solves the purpose of attracting potential customers from all over the world. Other services included are title creation, description, XML feed, and article, blog implementation, RSS implementation and special training.One important thing to remember is that SEO copywriting can never guarantee permanent ranking. Even the very best SEO copywriting will fall in rankings, as there are other websites that will be optimizing themselves. The quintessential bit of SEO copywriting aims at maintaining rankings for a solid duration, mostly for a year or two.

What’s The Deal With Google Slap 3?

A lot of people have been commenting lately on Google Slap 3 – the latest change in the ad-serving algorithm at Google Adwords. Although Google Slap 3 is now behind us all, for some internet marketers it left painful wounds that haven’t yet been healed. Google recently announced “Google Slap Three” — an upcoming change in their “Quality Score” algorithm used to evaluate keywords, ads and landing pages. If you’re fairly new to Internet Marketing you’re probably wondering “What is the Google Slap. Unlike the first two slaps in July and November 2006, Google is being more transparent — displaying the exact Quality Score for each keyword in a list — but also more strict.

Google – Google is all about relevancy and is constantly changing the way it retrieves results in the search engine. Google will lower the minimum required bid. Google expects to see multiple pages with good, keyword-rich content that keeps visitors there and ensures they don’t reach for the “back” button right away. Google is actually getting human reviewers to have a look around sites (presumably they have to be high ranking sites or why would they bother) and rate them on the basis of whether the visitor is actually getting the information they were searching for.

Google wants to display the most relevant ads to users – under the premise that if you have a good experience clicking on an ad, you’re more likely to click another ad in the future – making Google more money. Google will spider your page, and report back to you about what it thinks your page is about. Google wants to display the most relevant ads to users – under the premise that if you have a good experience clicking on an ad, you’re more likely to click another ad in the future – making Google more money. If a visitor hits your landing page but can’t get around a site and find content without signing up or opting in, then neither can Google.

So over-deliver to your visitors with a surplus of relevant information, and you’ll stay active on Google for a long time to come.