How to Compete for Various Keywords:- Once you’ve determined the keyword competitors, you need to determine the factors that might be in play to help these Web sites to rank, while yours may not.there are some pretty consistent things that you can look for to better compete for various keywords:
- Age of Domain: Many people getting into business on the Web for the first time don’t know this simple rule. Buying an aged domain saves you a great amount of time. While you’re at it, buy a domain that already has links pointing to it (links from within your chosen industry, ideally). When you look at the Web sites that are ranking for your selected keywords, you’ll most likely see a trend that those listed on the first page of the search results are many years old. This could be because it took that long to generate enough quality links/content, but an aged domain is certainly one of the most important factors that goes into getting a Web site to rank.
- Pages Indexed: This is what I refer to as the “Wikipedia effect.” Wikipedia is an extremely deep Web site, with only one page relevant to your search. Why does it keep showing up when you’re searching? Because the search engines have determined that the Web site — as a whole — is an “authority” site. That is, it’s deep with quality content Wikipedia has more than 380 million pages indexed in Yahoo.
- Linking: Through an easy “site:www.sitename.com” search on Yahoo, you can see the pages indexed and links indexed for any Web site that you’re analyzing. Click on the “Inlinks” link and use the drop down to select “except from this domain,” so that you aren’t counting those internal links in your analysis.
